Malachi Mafo

Visual development / 2026

04 brands · 12 new studies

Same idea.
Sharper form.

What changes when the idea gets more precise?

Logo development, campaign artwork and graphic systems. Existing work beside new explorations—not historical client rebrands. The original identities remain in place.

B.HUMBLE proposed identity study.B.HUMBLE DOWN proposed identity study.DOWN HALCYON proposed identity study.HALCYON GapStudy proposed identity study.GapStudy

01 / B.HUMBLE

Recognition without exposure.

Keep the anonymity. Give it a form that can travel from a label to a wall.

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02 / Campaign development

BeforeExisting composition
B.HUMBLE: existing campaign composition, preserved unchanged.View original source ↗
AfterProposed campaign
B.HUMBLE: The original statement becomes a more concentrated typographic poster: solid, outline, silence. The new symbol signs the composition.Download new study ↓

The original statement becomes a more concentrated typographic poster: solid, outline, silence. The new symbol signs the composition.

03 / Graphic system

Hidden in plain sight.

A repeatable typographic field. Black interruptions carry the same idea as the cut in the symbol.

A repeatable typographic field. Black interruptions carry the same idea as the cut in the symbol.

Proposed direction / October 2026

Vector symbol ↓Graphic system ↓Editable logo board ↓

02 / DOWN

Give the idea a direction.

Less screen. More life. A symbol that reads as an instruction to go.

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02 / Campaign development

BeforeExisting composition
DOWN: existing campaign composition, preserved unchanged.View original source ↗
AfterProposed campaign
DOWN: A message-led launch poster becomes a shorter invitation. One arrow, one action, one dominant field of the existing lime colour.Download new study ↓

A message-led launch poster becomes a shorter invitation. One arrow, one action, one dominant field of the existing lime colour.

03 / Graphic system

One direction. Outside.

A repeated direction becomes a graphic language. One offset mark interrupts the order and creates movement without animation.

A repeated direction becomes a graphic language. One offset mark interrupts the order and creates movement without animation.

Proposed direction / October 2026

Vector symbol ↓Graphic system ↓Editable logo board ↓

03 / HALCYON

A quieter kind of presence.

Translate the existing serif direction into a more complete identity. A threshold, not a crest.

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02 / Campaign development

BeforeExisting composition
HALCYON: existing campaign composition, preserved unchanged.View original source ↗
AfterProposed campaign
HALCYON: The existing image-led editorial board becomes an abstract architectural poster. Nested arches let space carry the subject.Download new study ↓

The existing image-led editorial board becomes an abstract architectural poster. Nested arches let space carry the subject.

03 / Graphic system

An identity in correspondence.

A proposed card, letterhead and seal bring the monogram into a tactile-looking composition. A graphic study, not photographed or manufactured stationery.

A proposed card, letterhead and seal bring the monogram into a tactile-looking composition. A graphic study, not photographed or manufactured stationery.

Proposed direction / October 2026

Vector symbol ↓Graphic system ↓Editable logo board ↓

04 / GapStudy

Make the gap visible.

Move from initials to an idea. The absence is the identifying feature.

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02 / Campaign development

BeforeExisting composition
GapStudy: existing campaign composition, preserved unchanged.View original source ↗
AfterProposed campaign
GapStudy: The interface-led campaign becomes a visual question. A missing cell and a shifted outline turn the word ‘gap’ into a compositional device.Download new study ↓

The interface-led campaign becomes a visual question. A missing cell and a shifted outline turn the word ‘gap’ into a compositional device.

03 / Graphic system

A missing corner. A point of view.

A modular field built from the same open-square symbol. Four displaced units break the rhythm and make absence visible.

A modular field built from the same open-square symbol. Four displaced units break the rhythm and make absence visible.

Proposed direction / October 2026

Vector symbol ↓Graphic system ↓Editable logo board ↓

The form follows the idea.

Less arbitrary.
More intentional.

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